Our Ideology
Our ideology is based on progressive design, a collective work of design principles, balancing culture, process and psychology.
Design is not a matter of taste, it’s a business and must be defined on business principles. We must let design be all that it can be, a process built on both data and emotions, restraints and visions, knowledge and experiments. We cannot follow the easy and simple process of today, the multiple theories and methods on how to exclude what is inconvenient. We must instead balance the process and our aspirations and reach for better designed services, products and processes.
Customers believe in the story, the true concept, the core and the essence. Everything else is circumstantial, everything else is reproducible. They believe in products, where every detail is telling the same strong resonating story. They trust products that offers true feelings. They trust their emotions, thus must your product offer values that will respond to their empathy. Emotional products will sustain and surpass the competition.
We like to think that we have a culture like no one else, focused on creating the most insightful products, by letting people be creative on their own merits.
Though we all have a different perspective on design and creativity, it is part of us all, as it is the life blood in every task performed. From algorithms and mathematical breakthroughs, to emotional and artistic experiences, we are all creative people. The ability to be creative, is the ability to be smart (UI), intuitive (UX/UR) and job efficient (JX).
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