Design Consultancy

Business Strategies

Design is not a matter of taste. It's a business.

Branding & Identity

Customer don't buy what you do, they buy why you do it. They believe in your products, when you believe in your products. If you care, then show your customers that you care. Show them that you understand their life and their troubles, as you seek to evolve every nuance for the better. Customer don’t care about how your product is the best, they care about why your product is the best. When you express your core believes, express it in terms of why, not how, as you aim to win their devotion in your product and in your company.

Internal & External Culture

Change is difficult and takes time. Change is a culture and culture comes with roots. Sometimes you need to cut the roots and sometimes you need to replant them safely, nourish them in new soil. Regardless, changing an organization is not an easy task and demands a high level og people skill, starting with candid communication. Once an organization is changed from fighting the status quo, the transformation is complete, as the new company has adopted the ideology of change as its roots.

Vision, Roadmap & Process

One-size-fits-all strategies rarely works, as your organization must be capable of both sustaining and disruptive product potentials. These potentials, driven by an opportunity process, rarely fit into the sustaining process, as it is build for optimized production with less abstraction. The opportunity process is both disruptive to the market and to the organization, thus must the organization be able to handle the internal opportunities as a separate business unit, managing the abstractive behavior and innovative needs. Opportunity processes must focus on the product and the assigned team creating the product, as it will demand a more agile and creative process dealing with the unavoidable trials and errors. If the product succeeds on the market, the sustaining teams must adopt the product, streamlining its new sustaining categorization, while the disruptive teams moves on to the next opportunity. 

Design Ideology

Our ideology is based on progressive design, a collective work of design principles, balancing culture, process and psychology.

Design is not a matter of taste, it’s a business and must be defined on business principles. We must let design be all that it can be, a process built on both data and emotions, restraints and visions, knowledge and experiments. We cannot follow the easy and simple process of today, the multiple theories and methods on how to exclude what is inconvenient. We must instead balance the process and our aspirations and reach for better designed services, products and processes.

Customers believe in the story, the true concept, the core and the essence. Everything else is circumstantial, everything else is reproducible. They believe in products, where every detail is telling the same strong resonating story. They trust products that offers true feelings. They trust their emotions, thus must your product offer values that will respond to their empathy. Emotional products will sustain and surpass the competition.

We like to think that we have a culture like no one else, focused on creating the most insightful products, by letting people be creative on their own merits.

Though we all have a different perspective on design and creativity, it is part of us all, as it is the life blood in every task performed. From algorithms and mathematical breakthroughs, to emotional and artistic experiences, we are all creative people. The ability to be creative, is the ability to be smart (UI), intuitive (UX/UR) and job efficient (JX).